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The North-east consumer awards, an initiative pioneered by Leading Hindi Daily of NE “Dainik Purvodary” is a unique way of saluting those brands that millions of North-Eastern people have chosen to buy, to try, to experience and aspire to own. The award also recognizes achievements by Individuals, Teams and Organizations in advancing the North-east consumer market. This year, “Dainik Purvodary” and leading Satellite News Channel of the region “DY365” have joined hands to present 3rd edition of the North-east Consumer Awards.
Concept Educations has been voted most as the Most Preferred Coaching Institute of the Year 2012 by the North – Eastern consumers. A Survey was conducted by the Market Intelligence Agency OIKONOMIST’s . His Excellency, Governor of Meghalaya RS Mooshahary honured the brand with this award on date of 9th January 2013 at Guwahati.

As the title of the Awards indicates, the winner of the Consumers’ choice Awards has been selected on the basis of survey conducted by Market Intelligence Agency Oikonomist’s. A total of 1040 interviews have been conducted across North-East and accordingly a winner among three nominees has been selected for the award. To ensure proper representation of the region, Oikonomist’s has identified target respondents through a random sampling process.